Book a tee time
Choose a GolfNow tee time in Fairgame and invite your friends. Keep the booking details and group plans together.
Partnership proposalVersant × Fairgame
Bring the whole round
into Fairgame.
Together, Versant and Fairgame could bring tee-time booking into the social golf app where players organize rounds, keep score and share their golf.
Golfers could book a round, bring their friends and keep the game and its stories together. Versant would reach them as they decide where to play and what to do next.
Explore the experience
Booking for every Fairgame golfer.
A Fairgame Pro pilot at selected Troon properties.
and USGA integration.
The golfer experienceA Saturday round with friends
Your round,
all in Fairgame.
With GolfNow booking in Fairgame, you could book a tee time for your group, keep score as you play and share the photos after the round.
Play with friends
Choose a game and record your scores in Fairgame. Use our USGA integration for scoring and handicapping.
Share the round
Post the scorecard and photos to your Fairgame group. Keep the conversation going and invite your friends to play again.
Why the partnership fitsWhat each side brings
Your golf services.
Our social golf experience.
Versant would bring booking services and distribution. Fairgame brings an existing app, a golf community and a team that can build around how golfers use the product.
Booking
Reach golfers as they plan to play
Offer GolfNow tee times within Fairgame’s group plans. Measure completed bookings and the value attributable to this route.
Repeat use
Stay connected after the reservation
Keep the game, results and next invitation in Fairgame. Test whether those social connections bring golfers back to book and play again.
Content and commerce
Make partner experiences part of the round
Explore GolfPass content and brand-supported events that fit what a group is planning or playing. Agree those additions after the initial launch.
Ownership
Share in Fairgame’s growth
A minority investment would give Versant an ownership stake and a role in setting partnership priorities as we add services to Fairgame.
Where we startA focused launch, with room to grow
Booking across Fairgame.
Fairgame Pro at Troon.
Your Troon partnership gives us a concrete place to test Fairgame Pro while we build the wider booking experience for Fairgame golfers.
Connect GolfNow booking
Bring tee-time booking into Fairgame’s existing round and social experience. Track completed bookings and repeat use across the app.
Pilot Fairgame Pro
Complete Pro so course staff can run competitions and connect their golf communities. Test participation, scoring and handicapping, staff workload and willingness to continue.
Then build on what golfers use
Planned GPS and advanced statistics could add more insight to the round. We would also explore Full Swing integrations and further content or commerce opportunities with your team.
Use adoption and repeat use to choose what to build next.
The Fairgame differenceThe product, the team and the audience
Built by golfers.
Ready to build with you.
We bring an existing product and experience in design, marketing and UX. As golfers, we understand the people we’re building for.
A product and community to build on
Rounds, scoring and social activity already live in Fairgame. Our USGA integration supports scoring and handicapping. We have grown the brand through golf content, community and word of mouth.
A small team that can move quickly
Our AI development harness spans the application and helps us build and revise the software. We can act on feedback from golfers and course staff as we learn.
Experience delivering for golf brands
Our work with Shinzo Tamura, melin, NOBULL and Nike Golf spans content, campaigns and events. We would bring that experience to introducing the product and supporting participation.
Fairgame brand partnerships
Images from Fairgame’s 2026 Brand Partnership Recap.
The investmentA stake in Fairgame’s next stage
A strategic investment
in Fairgame.
We propose a minority investment to bring booking into Fairgame and launch Pro at Troon. Versant would help shape the partnership and share in the company’s growth.
Fund the product and launch
- GolfNow booking for every Fairgame golfer
- Fairgame Pro completion and testing
- Course onboarding, support and measurement
Build the partnership together
Agree booking access, the role of Compete and the Troon pilot sites. Set product priorities and operating responsibilities with your team.