Booking
Make it easier for friends to book a round
Offer tee times while friends decide where to play, creating another route into GolfNow booking.
Partnership proposal
Bring the whole round
into Fairgame.
Your golf audience comes to you to follow the game, find places to play and improve. We could connect those services to the rounds they play with friends.
All Fairgame golfers could book a GolfNow tee time and invite their group into the round.
Explore the opportunity
Why the partnership fits
More value for
your golf audience.
Give your audience more reasons to use your golf services, from arranging a round to joining a competition.
Repeat use
Give the group a reason to return
Friends could return to see results, keep the conversation going and arrange another round.
Content and commerce
Introduce more of your services
We could add relevant GolfPass content and brand-supported competitions as we learn what golfers use.
Ownership
Help set product priorities
Use what you learn from your audience to guide development with our team.
The golfer experience
Your round,
all in Fairgame.
Book a tee time
Choose a tee time and invite friends into the round.
Play with friends
Our USGA integration supports scoring and handicapping for your group’s game.
Share the round
Post the scorecard and photos to the group, then plan the next round.
Where we start
GolfNow across the app.
Fairgame Pro at Troon.
Begin course-run competitions at selected properties, alongside booking for the wider audience.
Connect GolfNow booking
Integrate tee times into group plans, then track completed reservations and repeat use.
Run the Pro pilot
Complete the tools course staff need to run competitions. Test participation, scoring reliability and staff workload.
Then build on what golfers use
Planned GPS and advanced statistics would add detail to each round. Full Swing integrations could follow where golfers find them useful.
Our team
Built by golfers.
Our team brings together digital product, media, creative and a lifetime in the game.
Eric Mayville
Co-founder & CEO
Eric co-founded Wondersauce, building digital experiences across commerce, content and customer experience. He leads Fairgame’s product and business.
Ben Clymer
Co-founder
Ben founded HODINKEE, building a global community around watches through editorial, commerce and a shared passion. He brings that experience to golf.
Adam Scott
Co-founder
The 2013 Masters champion and former world No. 1 brings a professional golfer’s perspective to the product and helps introduce the game to new audiences.
Andrew Haynes
Executive Creative Director
Andrew shapes Fairgame’s brand and creative work, drawing on his experience in identity, design and advertising to connect with golfers and partners.
An existing product and community
Members organize rounds, record scores and share their golf in the app. We’ve grown through content and word of mouth.
A small team that can move quickly
Our AI development harness spans the application, helping the team build features and act on feedback from golfers and course staff.
Creative work that reaches golfers
Our content has generated millions of views, and we’ve created campaigns and events with golf brands. Together, we can develop more original campaigns and experiences for your audience and brand partners.
Brand partnerships
A strategic investment
or joint venture.
We could combine your funding and distribution with our product and development team, and agree how to share in the growth.
Fund the product and launch
- GolfNow integration
- Pro completion and testing
- Course onboarding, support and measurement
Agree how we work
Set booking access, the role of Compete and pilot locations. Define responsibility for delivery and ongoing operations.